Why do people visit a website? More importantly, what makes people keep coming back? These are important questions that you need to ask yourself when building a site. A blog is a fantastic way to answer these questions. A website may market your product or service but it is your job to market your website to draw traffic. A website is simply part of your sales pipeline and you need to give people a reason to check it out. 

    With a blog, it makes it much easier to link your website on social media. This is because you are giving value to your audience. You are giving them a real reason to keep coming back. Instead of making a Facebook post saying ‘Please check out my website’ where no value is exchanged, it would be better to make a blog post relevant to your audience. From there you can link your blog post on Facebook and draw more traffic. Put links to other parts of your website on your blog post such as where customers can purchase your products or services. For example, if you own a restaurant  you can write about new specials and events, funny stories that happen on the job, or anything else customers would find interesting or informative. Not only that, a blog post can increase your pages Search Engine Optimization making your site more visible in web browsers.

    You now know what makes a blog so helpful to your website. Visit the  Contact Us page to have us build a personalized blog page for your website today. We are here to make your site be all that it can so that your business can be at its best!